AI Insights · Timothy · April 2023
Top Drawing & Coloring Apps in Oceania for Q1 2023
Explore the performance trends of the top 5 drawing and coloring apps in Oceania for the first quarter of 2023, including download rates, revenue, and active users.
The first quarter of 2023 saw notable activity in the Drawing & Coloring apps category on a unified platform in Oceania. Here’s a detailed look at the performance of the top five applications, based on Sensor Tower data.
Color by Number：Coloring Games from Wildlife Studios experienced a steady increase in weekly revenue, peaking at approximately $6.3K in the week of January 23. Weekly downloads showed a significant fluctuation, starting at around 12K in late December and dropping to a low of 4.8K in early February, before climbing back to 9.1K by the end of March. Active users decreased from 46.7K at the end of December to 30.9K in mid-February, but then gradually increased to 37K by the end of the quarter.
Happy Color by Numbers Game by X-Flow saw a stable weekly revenue, hovering around $700 to $800 for most of the quarter. Downloads started strong at 13.1K in late December, dipped to around 6K in early February, and then rose again to 7.4K by the end of March. Active users remained relatively stable, starting at 103.8K and ending the quarter at 89.2K.
Phone Case DIY from Crazy Labs had no reported revenue during the quarter. Weekly downloads began at 14.5K in late December, dipped to a low of 2.7K in early February, and then rebounded to 7.6K by the end of March. Active users decreased from 57.9K at the end of December to 34.8K in early February, then saw a slight recovery to 39.7K by the end of March.
Makeup Kit - Color Mixing, also from Crazy Labs, similarly reported no revenue for the quarter. Downloads fluctuated, starting at 8.2K in late December, dropping to 2.3K in late February, and rising again to 4.3K by the end of March. Active users followed a similar trend, starting at 24.2K in late December, dropping to 13.2K in late February, and increasing to 15.1K by the end of March.
Pixel Art － Color by Number by Easybrain Ltd maintained a steady weekly revenue around $1.5K throughout the quarter. Downloads showed a gradual increase, starting at 6K in late December and reaching 5.1K by the end of March. Active users remained stable, fluctuating slightly between 42.4K and 52K throughout the quarter.
These insights highlight the dynamic nature of the Drawing & Coloring apps market in Oceania for Q1 2023. For more detailed insights and trends, visit Sensor Tower.
